I prefer reading physical books. I read slowly. None the less, I do a lot of reading online, both professionally and for entertainment. Most of the former is to find solutions to technical problems. I typically don't have time to become expert on the issue: I just need a solution to the problem and then move on with the project. Most of the latter is brief posts on inconsequential topics. I have downloaded many longer writings of all sorts, but I rarely read them. I just don't like reading online.
Others report similar experience and some people are investigating why: http://www.newyorker.com/online/blogs/mariakonnikova/2014/07/being-a-better-online-reader.html.
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